NRCC Reveals Defensive Crouch in Paid Media Plans

The NRCC has reserved over $8.8 million in ad time for 14 House races across the country, 11 of which are defensive moves. The Politico has the scoop while TPM EC picks up the details:



























































































District Incumbent NRCC DCCC
AL-02 Open $338K $598K
CO-04 Musgrave $1.2M $667K
FL-16 Mahoney $955K $1.5M
ID-01 Sali $509K $349K
KS-02 Boyda $580K $0
LA-04 Open $323K $714K
LA-06 Cazayoux $474K $723K
MN-03 Open $675K $1.4M
MO-06 Graves $430K $798K
NC-08 Hayes $720K $1.6M
NM-01 Open $730K $1.3M
NV-03 Porter $590K $916K
OH-01 Chabot $575K $928K
PA-03 English $828K $0

Really interesting that Idaho’s 1st is among the committee’s first wave here, and the sums that the cash-strapped committee is prepared to spend on defense in CO-04 and PA-03 is eye-popping. The Politico notes that the NRCC has reserved about two weeks worth of time (and more in some instances) for most of these races. The bad news for Team Red is that the DCCC has already blocked off $53 million for 55 districts.

In fact, the DCCC plans to outspend the NRCC in most of these 14 races, including: AL-02 ($598), FL-16 ($1.5M), LA-04 ($714K), LA-06 ($723K), MN-03 ($1.4M), MO-06 ($798K), NC-08 ($1.6M), NM-01 ($1.3M), NV-03 ($916K), and OH-01 ($928K). (UPDATE: I’ve updated the chart above to give you a district-by-district comp.)

Of course, these plans are completely adjustable, but with not much more cash in the bank than the size of this early reservation, the NRCC doesn’t have much room to pivot.

17 thoughts on “NRCC Reveals Defensive Crouch in Paid Media Plans”

  1. The NRCC is spending money it doesnt have to protect Robin Hayes, one of the richest members of congress.  What a year they are in for!

  2. That is supposedly their #1 pickup opportunity and yet not a dime there to go against the massive money the DCCC is dropping for Lampson?  Either they are extremely overconfident, have no idea what they’re doing, or both.

  3. Between the slew of open R seats and several vulnerable D incumbents, I can think of about 10 races that need their money more than him. Methinks they saw some very worrisome internals.

    Either way, I just love how the NRCC needs to spend cash in freakin’ Idaho.

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